Why Is Podcast Guesting A Marketers Secret Weapon?
Podcasts have exploded in popularity in recent years. They provide an excellent way for business owners and experts to make a loyal fan base and share their expertise with a wider audience. It’s a fun and simple marketing strategy that only requires a microphone, some editing software, and a subject you like to speak about. So, why do listeners love podcasts so much?
Content for Busy People
For busy people, podcasts are the proper thanks to consume content. you’ll be able to hear them while you’re working, commuting, waiting somewhere, doing housework, figuring out, and so on. you’ll take this content with you anywhere you go throughout the day. Some podcasts release video versions or text resources to travel with episodes for listeners who want to focus more closely.
Informative and Entertaining
Podcasts are fun and that they offer a good thanks to learn while you listen. They’re usually quite casual and not overly produced. A podcaster doesn’t need a “radio voice” or any quite slick production. People love the relaxed nature of this type of content. It’s like having the TV on while you are doing other things.
There’s a Podcast For That
No matter what topic you’re fascinated by, there’s a podcast that topic. Type any keywords into a podcast program and you’ll see just how wide a spread of topics are available. Podcasters are dependent on their interests and this enthusiasm comes through. It’s often a deep dive on a subject that you simply don’t get in a very blog post or other style of content.
A Personal Connection
Listeners develop a deep connection to the podcasts they enjoy. It’s like having a conversation with an acquaintance or being read a story. Since we hear the podcaster’s actual voice, we feel a person’s connection. this can be why it’s such a good way to build an enthusiastic fan base.
An Easy Way to Learn
Compared to other types of content, audio offers a very easy way to learn something. All you need to do is listen. People who don’t like to read can get the same information through listening. Many podcasters release videos of their podcasts as well for those who prefer watching video content.
Getting Started with Podcasting
Podcasting offers an extremely easy way to connect personally with your audience and give them the help they need.
Thinking you might want to try it? A good place to start is by appearing as a guest on podcasts. Reach out to podcasters and offer to appear on their show to share your expertise with their audience. This will help you expand your audience, but also get a feel for what it takes to produce this type of content.
Are you ready to get started making podcast appearances? Check out my full program, where I teach you the A-Z of how to be the perfect podcast guest, how to find good shows to appear on, and how to write the perfect pitch to land the interview.
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